If you are looking for all of the basics regarding article marketing plus some other tips that you might not have heard of, this article is for you. This can be a confusing subject with all of the different opinions and information that is available but we have made it easy with the following tips.
When writing about products you're selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it's worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Always make sure to use the spell check feature, before you submit any content to be added to your website. It would be very embarrassing to have a quality product and a great site, and then have people discount it because you are having some issues with something as simple as spelling.
When attempting to market articles to drive traffic or sell products, a lot of people decide to do this work themselves. Keep in mind that writing does require talent. You might understand and practice grammar and perfect punctuation. However, you must have talent to write something engaging and interesting. Writing well requires you to have a good grasp of the English language. It is truly an art and not just about putting words to paper.
Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to the Bahamas. Readers want the content to match the topic, so make sure you don't stray too far.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won't read past the first sentence if it isn't something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
Make powerful magnets . This is a portfolio of sorts, a collection of all the articles you have written. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.
You should always write in your native language. Write in the style that you feel comfortable with, as this will come across the best. You might end up with an article riddled with errors. Your context will also be different, so this can confuse readers.
Stockpiling articles is a great idea if you're trying to become a marketer. You never know when you're going to need the extra content for a new campaign or to extend an old one, so make sure that you keep tabs on your cache and keep it organized so that you can easily find the content and get it out to the public.
Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add "5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.
If someone well-known enjoys your product, inquire as to whether or not you can publish that information. This could create quite a boon in your business. Never lie about who uses your product as they can successfully sue you if you do.
Keywords are an important element when it comes to successful article marketing. It's important to choose the right ones. SEO companies can charge you $100-$500 for keyword research, but you can do it yourself for free with Google's Keyword Tool. Don't ever stop researching, because keyword values constantly change based on a variety of factors.
As stated at the beginning, there is quite a bit of information in regards to article marketing. Hopefully you will find these tips beneficial. You should now find yourself ahead of the game if you are working to become an expert, or just trying to get a bit of background information.